Yesterday morning at a business breakfast networking meeting I happened to be discussing with a new contact the merits of using a good design agency. At this point I had yet to see his own marketing literature. The thrust of my conversation was this; there is more to creating a good piece of marketing material than impressive design. There are with a doubt many talented and competent graphic designers out there and I am pleased to say we deal with many. However some end users are not so lucky and although my breakfast contact had possibly not even noticed what I saw straight away, the facts remains the same. The job in question was displaying signs of ink rub throughout, with heavy solids backing up clean space – not generally a good idea. Unless of course the correct combination of paper and finish have been considered given the end results required. Over all it was a nice job, sadly let down in the execution. In this case the designer will blame the printer and printer the designer, when actually it is very likely a combination of the two.

At Blackwell Print & Marketing we pride ourselves in the effort and lengths we will go to, to avoid these sort of problems. While perfection is asking a little much of anyone, what we can do is talk, evaluate and determine the best result for any given job, with both the designer and the customer. That is the difference between one printer and another, not how much they charge. So as people are so fond of saying, ‘you pays your money’!

Good luck!