Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to if your business is not able to fo this you are missing a massive opportunity!

Email Marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to:

Email marketing (on the Internet) is popular with companies for several reasons:

  • An exact return on investment can be tracked (“track to basket”) and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
  • Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive email communications on subjects of interest to them.
  • Almost half of Internet users check or send email on a typical day, with email blasts that are delivered between 1 a.m. and 5 a.m. outperforming those sent at other times in open and click rates.
  • Email is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK.

Just understanding the rules relating to spam and opt-in email marketing can lead you to a headache! Don’t worry we’ll do all that for you. From collecting the email addresses on your site, storing and filtering them, designing effective campaigns and emails to monitoring the results – opens/clicks to click throughs and purchases.

We’re here to help build an effective email marketing campaign that can be proven effective.