“Social media consists of various user-driven (inbound marketing) channels (e.g., Facebook, Twitter, blogs, YouTube). These channels represent a stark difference from the advertiser-driven (outbound marketing) push model. As the principal owner of the customer relationship in the firm, typically, the marketing department is responsible for managing these social media channels.” Cheryl Burgess – Blue Focus Marketing

Social Media Marketing

You’re always hearing how important Social Media is to the success of your business. We believe the importance of Social Media can not be underestimated once again we have a lot of experience with it too.

Social media can be defined as “interactive platforms via which individuals and communities create and share user-generated content”. We define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”

Social media is social software which mediate human communication. When the technologies are in place, social media is ubiquitously accessible, and enabled by scalable communication techniques. Social media has became one of the most powerful sources for business news updates through platforms like Twitter and Facebook.

We’ve worked with customers who have made businesses from social media marketing alone and from this created fantastically successful business. We work with our customers to create sales revenue and reputation from 140 characters!

From managing your reputation to complete “Social Campaigns” we have experience of making a success of it work for you and your business.